How Much Does It Cost to Advertise?

Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services. The more effective an advertising campaign, the more the customers it draws, and with greater frequency. Advertising is really expensive, but what you’ve spent to it will get back to you if your advertisement is effective to persuade your potential customers or clients.

Here, searching into how much other sites pay for advertising will tell you a lot about your competition and the market for your product. Merchants and affiliates that pay to advertise are serious about their business, so they are the perfect competitors from whom to learn. In affiliate marketing, it is important or necessary to advertise your business for them (customers) to know that you did exist in that field.

So, in knowing  the cost of each merchants and affiliates that pay to advertise, it is also helpful to compare it. You can go research at Overture.com and Findwhat.com for they deliver the most traffic.  However,you will usually find that the bids at those services in Kanoodle.com and 7Search.com are lower which is a reflection of their lower traffic volumes. Though these are lower volume PPC’s, you can still use them to promote your site.

Market Research Tools

Enable to research your potential market and competitors, it is necessary that you must know what are the tools which can help you to make the job easier. So, here are some of the tools and sites that will help you save time and effort in doing your research:

  • Spreadsheet
  • WordTracker
  • Overture Keyword Suggestion Tool
  • Google Search Engine
  • Google Toolbar
  • Alexa Toolbar
  • Pay Per Click Search Engines


The first thing to do in this research in determining a topic and its potential for profit is you need to open your MS-Excel or your spreadsheet software. Second, give it a name and save it to the folder on your computer where you keep all you you research files. Lastly, label the columns like this:

After doing this, you can assure to have a well-organized spreadsheet and comprehensive source of information that will help you to know about your topic and its market. There is another way of doing this – by using tables in word-processing software, but it is kinda difficult compared to spreadsheet. So, better use a spreadsheet!


Keyword Research Tools

This keyword research has two purpose:

  • To develop a list of keywords and phrases relevant to your topic.
  • The ability to assess demand for products and services on the Net.

WordTracker is a tool you can use to do keyword research for your affiliate sites.

So, What is a WordTracker? It is an online keyword generator that builds lists of similar search terms from keywords entered by Internet users.

Wordtracker’s leading-edge research tool gives you the keywords you need to rise above your competitors in search engine rankings. Even better, it also show you how keyword research can help you discover untapped market niches, get inspiration for new products, & create compelling content that distinguishes your site from the pack.


Who is Your Competition?

:: The Reporter ::

The reporter who is Rachel De Veyra, discussed the topic well. Her strategy of giving rewards for those people who can answer her questions was a good idea for a better interaction of the class. Although we seems like children when she told us to read a particular paragraph in chorus, still we learned a lot. The good thing is that we just don’t learn, also we had listening to her report.

:: The Topic ::

Knowing your competitor is one of the must in affiliate business. So, there are two different types of sites that pay for keyword advertising in your category. They are — Irrelevant Sites and Competing Merchant and Affiliate Sites.

Irrelevant Sites

Irrelevant sites are actually, the non-competing sites. These are falsely so it means, they pose no threats to your sites but these sites raises the prices up for they only pays to advertise. So, when you find a sites like this, you can drop a note to the editors at Overture or Google about your findings.

You shouldn’t have to compete with an advertiser that doesn’t deliver what they falsely promise.

Competing Affiliate & Merchant Sites

Here, the sites you visit will probably be either merchant or affiliate sites. And to determine whether the site is an affiliate or merchant site, ‘cursor over’ the links and check your browser’s status bar to see if the links are affiliate product links.

Examples of this links are:

If clicking takes you to a new site or domain, then the site is likely an affiliate site.

On a merchant site, if you click on a link the resulting page comes up on the original domain. Example,  on this link http://rosalinds.com/33days.html if someone clicks on that link, the new page that is displayed in the browser’s address bar using your cloaking software would still be http://rosalinds.com/33days.html.

Commission Junction

Commission Junction or CJ is an online advertising company owned by ValueClick and one of the leading affiliate networks in the industry. We drive quality results, deliver superior service, and develop sustainable relationships for advertisers and publishers through our performance-based solutions. Commission Junction operates the only truly global network in affiliate marketing while setting the industry standard for network quality and providing the most sophisticated reporting tools available. Today Commission Junction continues to move forward by offering a full suite of value-added services to customize its affiliate marketing solutions, dedicated support for top-performing publishers, as well as a fully managed search solution.

They also offer programs such as Cost per Sale, Cost per Click and Cost per Sale. The network allows a minimum payout of $ 25/up to $75 where payments are made on the 20th of the month to Canadian and American publishers. A Real-time Tracking system is open and Multi-Tier is allowed only for U.S. and U.K. publishers to earn commissions from introducing new publishers to their service which is a disadvantage to non-U.S. and non-U.K. publishers. Lastly, email marketing is permitted.

What’s the most appealing about this affiliate network is that is web page is simple yet conducive and attractive. Its application is only one page long and very straightforward. There are no signup restrictions other than the usual non-acceptance of sites that contain or link to sites that are libelous, defamatory, obscene, abusive, violent, bigoted, hate-oriented, illegal, cracking, hacking or warez, or offers any illegal goods or services..

Why is this affiliate network worth for venturing in? There are several reasons for this such as the following:

  1. Commission Junction claims that 64% of top 50 Web properties are CJ clients.
  2. The CJ interface is intuitive and easy-on-the-eyes.
  3. Finding programs at CJ is much easier and faster.
  4. Selecting PROVEN programs is easy at CJ.
  5. At CJ, you never have to search for commission rates.
  6. More information is always available at CJ.
  7. CJ and its merchants won’t spam you with thousands of offers daily.
  8. Contacting CJ merchants is super easy.
  9. Getting linking codes and graphics at CJ is SO easy!
  10. Excellent capability for researching your statistics at CJ.
  11. Ask for help at CJ and you shall receive it.
  12. CJ commissions are consolidated into one payment.

How much competition are you up against?

Competition is a contest between individuals, groups, nation,  a niche, or a location of resources. We can see it everywhere as it occurs naturally.  Competition is very common in business.

So, how much competition are you up against?

Before we can answer this question we must first Find the basic Demand and Supply.

In finding basic demand and supply you need to research it using search engine such as Google or AltaVista. These are just the few search engines that we know. We can also use Ask.com and wikipedia. In doing this research, it is important to use only one search engine to make sure that your research is consistent.

Competition can be a GOOD thing

In affiliate marketing, it is said that “the more competition there is, the larger the existing market”.

We may be wondering why many affiliate markets are searching for the demand and supply ratio for each keyword when in fact all you need to do is to  promote your business?

Why is that?

It is because many researchers will only look for the first 10-40 site  results of the search engine they used.  They will not bother to look for the next pages of results.  So in effect, placing your links on the first page of search results makes the other million sites irrelevant, as surfers rarely look beyond the first page or two of results.

Niche Finder Software

In this topic, the niche finder software is just one of the highlights.  It is a very neat piece of software that makes this whole process much, MUCH
simpler.

You just need to plug-in or write the term you want and in less than five minutes the software had generated a big list of related key phrases, which were found on the most relevant pages on the Internet. A list typically consists of over 200 new key phrases, and each of them may give you a valuable business idea, a possible product name, target market, or at least a good keyword for your web page.

Here is an image of a portion of the results from Niche Finder that includes a graphic representation of the relevance, i.e. the green bar on the right.

Amazing! Doing all that research by hand would normally take a
few hours at least, and yet in just under five minutes, the software calculated the real potential of
my business idea.

Search Toolbars & Google Search Engine

Search Toolbars

Search Toolbars are used to have an easy way of finding something. Many people save a lot of time in their Web searches by using a toolbar, which is basically a software application which gives searches the ability to perform searches and other functions quickly.

One of the most useful toolbar is the Google toolbar It will save you time It allows you to search the web from any website location, without returning to the Google home page to start another search. What is good about this toolbar is that this is free of charge, takes only a few seconds to install on your computer, and is available in a variety of languages, including ‘Elmer Fudd’ and ‘Pig Latin’.

Another useful toolbar that can be used in affiliate marketing is the Alexa Toolbar. The Alexa Toolbar offers the unique ability to update in real-time to offer you information about the sites you visit. Through Alexa toolbar, you can get detailed site statistics and information with just a click of the mouse. It also gives you access to site owners’ contact information, site stats and user reviews of web sites.

Google Search Engine

Google is one of the most pupular search engine nowadays. It really helps us when we need to know about a particular topic. Google’s search is an easy and objective way to find high-quality Web sites with information relevant to your search.

The good thing about Google.

  • Google’s ‘PageRank’ technology, credits a site based on the number of sites that ‘link in’ to that site.
  • Google’s technology makes human tampering with their search results extremely difficult.
  • Google is also useful if you want to find out how many potential competitors you have.

Research Profitable Ideas

What’s Your Passion?

When you choose to open a business, your chances at success and satisfaction are greater if you love the work you do.

‘How do I start an online business?’, ‘What should I sell online and Where do I find products to sell?’ are just some of the questions we usually hear from those who wants to engage into it. But before you start looking for products, you need to determine your niche. So, what is a niche? A niche is a topic about which you are, or can be, passionate.

If you don’t love what you do, it’s almost a sure bet that you won’t prosper as much as when you follow your heart and do what you love to do.

Brainstorming Topics

Brainstorming can help you choose a specific idea you would like to sell, develop an approach to a business, or deepen your understanding of the business’ potential.

Here are some of the questions that would help you think of an idea:

  • Do you feel especially passionate about any subject in particular?
  • Are you an expert in anything?
  • Do you have hobbies or interests that you pursue regularly?
  • Are you active in a sport?
  • Ask your friends and family what they think you might be especially good at doing.
  • What have you learned from your jobs, hobbies and general life experience? Do a skills and knowledge assessment.
  • What problems have you solved in the past?