Affiliate Marketing

What is Affiliate Marketing?

Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates  for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd sourcing.

Illustration of the concept of affiliate marketing

Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network, the publisher (also known as ‘the affiliate’) and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.

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3 thoughts on “Affiliate Marketing

  1. In today exciting and modern world there are many ways of earning money. But, there is one way to earn money from the comforts of your home is through affiliate marketing. Just requires basic computer knowledge and broadband connection and the business starts.

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