Search engines want to lead users to the most relevant information that is available online for any given keyword.
So focus on the user and ask yourself the question, “Is my page the most relevant page for this keyword online?” If the answer is yes, and you offer the best content for this keyword then you are well on your way.
The only way to get top placement in search engines is to provide very compelling information. However, search engines don’t read information like humans do.
1) They follow specific rules. Follow these 9 rules to rapidly boost your ranking in search engines.
Keywords are at the heart of every search engine optimization effort. You have to target the correct words and phrases that your audience is likely to type into the search engines. This process is called Keyword Analysis. First, you need to do the research to find those phrases. One of the best tools out there right now is called Word Tracker (www.WordTracker.com). With Word Tracker you can research the types of keywords that you are going have the most bang for your buck as well as those that are going to have the least amount of competition.
2) Optimize your page title.
Create a short relevant title (60 characters max). Have the keywords appear first and don’t add any stuff such as “home page” in the title tag.
3. Use Pay-Per-Click
If you need to rank high in the search engines quickly, you have Pay-Per-Click (PPC). Pay-Per-Click allows you to list your site in the sponsored sections of search engine results. You are bidding on key phrases people enter into their search engines, and then you appear on the resulting pages. Whether you are the first, second, third, etc listing depends on how much you are bidding on that keyword or phrase. Keep in mind though that people will be able to identify that sponsored listings are different than natural web site search engine listings. But if you need to get your web site some exposure quickly, then you can use Pay-Per-Click.
4. Get Other Relevant Web Sites To Link To Your Site
Your web site will benefit from having inbound links from other sites in the same category. So get as many links as you can from similar types of web sites and similar types of companies/organizations. The reasoning is if many other sites are linking to yours then the content that you have in your site must be worthwhile and helpful to people. This is the goal of your links campaign. Research what those web sites are that you want to have linking back to your site. Contact the web masters at those sites to request (in a polite way) if you can have a link to your site from theirs.
5) Optimize your H1 & H2 headers.
The headline at the top of your page should use the H1 HTML header. The sub-headline should follow the H2 header. Include your SEO keywords in the headline and sub-headline. Example: h1. Enter headline with keyword phrase Example: h2. Enter sub-headline with keyword phrase
6) Optimize your keyword density.
Creating a keyword rich content page is a MUST. Be creative, write good content and make frequent use of the keywords you are optimizing for.
However, make sure that your keyword density never exceeds 5% for pages with long copy and 10% for pages with little copy. If they do, you might get penalized by the search engines.
To find out what the keyword density is on your page use this free Keyword Tool at http://www.seochat.com/seo-tools/keyword-density/
7) Research, Revisit, Revise
Once you have a web site optimized, it is important to revisit the site every month or so to check on its rankings. You can also research what your competition is doing (whether they are climbing above you) and revise your site to make sure that you are taking advantage of the best keywords and key phrases. Try to maximize the amount of text you have on your site as well (but make sure it is useful text, not just text for the sake of text). Beef up the number of in-bound links also. Once your web site is complete and optimized for the search engines, the work is not over. It is an on-going process because your competition is always out there trying to get higher rankings. And if you are not intermittently checking and improving your own site, then your rankings will inevitably slip as your competition does more work and they rise above you.
8.) Move your keywords up.
Text towards the top of the page, such as in the first paragraph, counts for more than text further down the page. So, make sure that your keyword phrase is included towards the top of your page.
9) Use text links for site navigation.
Do not use image buttons for links. Using text links is far better. Search engines can’t read the text in images.
Search engines want to feed searchers the best information and so do you. Make sure you have the most content, feature it in a search engine friendly site.